Women’s Mountain Bike Group in Alberta The DeraillHERS was a new community project initiative founded in 2021 by a group of local Calgarian women. The project aimed to share the joys of mountain biking and community building for women in Alberta. Entirely...
Alberta Cancer Prevention Legacy Fund – Rebrand In 2006, a bill was established by the Government of Alberta called the Alberta Cancer Prevention Legacy Act. The Act established a fund for $500 Million dollars with the purpose of supporting and encouraging cancer...
The Grinning Goat – Logo Design Created as a solution to Calgary’s lack of ethical vegan shopping destinations, The Grinning Goat is Alberta Canada’s only vegan boutique. Opened in September 2017, the boutique carries mens and womens footwear, clothing and outerwear,...
Blackline Tracking – Rebrand The Blackline GPS B2B Tracking Division consists of a line of three products for the business industry to manage diversion as well as police and private investigations personnel. Challenge Design a brand and family-of-products logos for...
Launch – Lifestyle Company Rebrand Launch is a lifestyle brand offering mountain bike coaching and fitness training for women and girls. The Launch brand persona is the confident, go-getter spirit—daring, goal-setting, feminine strong, and fun. Challenge Develop a...
