Launch – Lifestyle Company Rebrand
Launch is a lifestyle brand offering mountain bike coaching and fitness training for women and girls. The Launch brand persona is the confident, go-getter spirit—daring, goal-setting, feminine strong, and fun.
Develop a versatile logo and name that could be expanded into other sports in the future as the business grows.
A brand identity for a new female-focused sports brand that is dedicated to improving peoples mountain biking skills in a fun and safe environment.
Developed a brand name and tagline that was flexible enough to showcase other independent sports in the future, such as fat biking, bike-packing, and snowboarding—while keeping a connection to fitness coaching.
Brand Strategy & Name
Logo & Identity System
Social Media Collateral