Impact – Lifestyle Company Rebrand
Launch is a lifestyle brand offering mountain bike coaching and fitness training for girls and women. The Launch brand persona is the confident, go-getter spirit—daring, goal-setting, feminine strong, and fun.
Develop a brand identity for a new community initiative where there is a risk that it could potentially be met with push-back in a province that heavily promotes animal agriculture.
Establish a positive brand experience for a scalable annual event that was accessible to veg-curious people to explore, learn, connect, and be inspired to open their hearts to animals who are considered food or fashion products in mainstream culture.
Brand Strategy & Name
Logo & Identity System
Sponsor & Vendor Applications