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launch logo design

Impact – Lifestyle Company Rebrand

Launch is a lifestyle brand offering mountain bike coaching and fitness training for girls and women. The Launch brand persona is the confident, go-getter spirit—daring, goal-setting, feminine strong, and fun.

Challenge

Develop a brand identity for a new community initiative where there is a risk that it could potentially be met with push-back in a province that heavily promotes animal agriculture.

Solution

Establish a positive brand experience for a scalable annual event that was accessible to veg-curious people to explore, learn, connect, and be inspired to open their hearts to animals who are considered food or fashion products in mainstream culture.

Deliverables

Brand Strategy & Name
Logo & Identity System
Website
Event Program
Sponsor & Vendor Applications
Marketing Collateral

launch brand stationary design