Blackline Tracking – Rebrand
The Blackline GPS B2B Tracking Division consists of a line of three products for the business industry to manage diversion as well as police and private investigations personnel.
Design a brand and family-of-products logos for both law enforcement audiences and business audiences.
The original Blackline GPS name and logo was kept intact, although we revamped the colours (from soft light blue and grey) and then created two sister-logos and a colour palette for the family of identities (yellow, red, blue, and black). From there, branded marketing assets were designed specifically for the corporate brand and its two divisions.
Brand Strategy and Identity
Family of Product Logos
Product Sales Sheets and Brochures
Product Family Catalogue
…and much more
Design Solutions and Outcomes
Brand Positioning – Blackline GPS
A wireless location tech company offers tracking solutions for large organizations and government in health and safety, covert surveillance, and loss prevention.
- 90% Male, 10% Female
- Average age: 47
- Health & Safety industry and
- Loss Diversion industry
- Oil & Gas and Construction
- Leaders and Decision Makers
- Government procurement departments and officers
After the rebrand launch, Blackline secured multi-million dollar contracts and partnerships in multiple countries. They also began winning repeated tech innovation and business awards and became a leader in wireless tracking technology for health & safety and diversion control.
Secured Contracts: AltaGas Utilities Inc., Public Works and Government Services Canada – Correctional Service Canada, Enmax, Spantec GmbH, Air Liquide, Minnesota Department of Corrections, Passport Transport, Canadian Telecom, TECTERRA, Sara Riel, Skedaddle, Skanska, Bayshore Concrete Products, ATCO, a prominent Calgary-based pipeline company, one of the world’s largest independent exploration and production companies with operations in 27 countries, and one of America’s largest food processing companies.
Secured Partnerships: Iridium Communications Inc., GfG Europe Ltd., Lone Worker Safety Solutions Inc., Big Sky Call Centers Inc.,
Tech Innovation and Business Awards: Profit 500 – Canada’s Fastest Growing Companies, Occupational Health & Safety Magazine – Safety Monitoring Device of the Year, and Alberta Venture – Top 20 Most Innovative Companies.