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the grinning goat logo design

The Grinning Goat – Logo Design

Created as a solution to Calgary’s lack of ethical vegan shopping destinations, The Grinning Goat is Alberta Canada’s only vegan boutique. Opened in September 2017, the boutique carries mens and womens footwear, clothing and outerwear, accessories, and beauty and cosmetics.


Develop a visual identity for a new local product-based business with the name The Grinning Goat. Named after Arwyn, the first goat to be rescued at The Alice Sanctuary just outside of Calgary, Alberta, the boutiques’ primary product is footwear.


Design of a logo and identity system that invokes playfulness, calm and confidence. 


Logo & Identity System

the grinning goat store signage design
the grinning goat instagram facebook profiles
the grinning goat sweater design
the grinning goat bag design

It was a pleasure to work with Tara O’Reilly in the design of our logo. She took the time to listen and learn about our company’s mission and goals and create the right design to best represent us. Our customers love seeing the logo on our shopping bags and the logo itself has become an invaluable asset to the company. I would happily recommend her to anyone who is looking for design services!

Crystal Brown

Vegan Store Owner, The Grinning Goat