Impact – Technology Company Rebrand

Challenge

Develop a brand identity for an IT company to better convey its portfolio of product solutions for a wide variety of business assets and operational arenas.

Solution

Creating a positive impact for large organizations is what Impact Technology does. Their solutions impact operations and budget, safety and security, contact center performance, and protect sensitive data. 

Designed a logo and visual identity system that illustrates simplicity, progress, and streamlining. Developed a monochrome colour palette in cool blues to keep a modern technology feel to the brand. And mixed a sans-serif typeface with serif typeface to add visual interest and to communicate an elite technology brand.