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Buy Social Canada – Guidebooks

Buy Social Canada is a social enterprise that advances and promotes social procurement by bringing socially-driven purchasers and social enterprise suppliers together, building business relationships that generate social benefits to communities across the country.



Buy Social Canada needed guidebooks that included worksheets in various chapters to assist social enterprises to implement a social procurement program.


Working with the existing logo and primary colour palette, I introduced branded typography specific to the audience for readability and a secondary colour palette to support all graphics and layout.

The guidebooks are designed for digital and print, in both French and English, managed entirely by O’Reilly Design Co. All photography is supplied by Buy Social Canada.


Branded Colour Palette
Branded Typography
Family Series of Guidebooks
English and French Translations
Digital Versions with PDF Form Capabilities
Print Versions
Downloadable Chapters and Worksheets

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Tara is a diligent worker who can be counted on to get the work done in a timely manner. She is good at taking a rough idea and turning it into a functional, eye-catching product. She is open to feedback and works with suggestions to improve the final outcome. Tara would certainly be a creative asset to any team or client!

Kristy Packwood

Financial Development Manager, YMCA Calgary