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impact logo design

Impact – Tech Company Rebrand

Impact Technologies designs and develops enterprise information technology (IT) infrastructure management software to IT professionals in organizations.

Challenge

Develop a brand identity for a new community initiative where there is a risk that it could potentially be met with push-back in a province that heavily promotes animal agriculture.

Solution

Establish a positive brand experience for a scalable annual event that was accessible to veg-curious people to explore, learn, connect, and be inspired to open their hearts to animals who are considered food or fashion products in mainstream culture.

Deliverables

Brand Strategy & Name
Logo & Identity System
Website
Event Program
Sponsor & Vendor Applications
Marketing Collateral

impact brand design