
Impact – Tech Company Rebrand
Impact Technologies designs and develops enterprise information technology (IT) infrastructure management software to IT professionals in organizations.
Challenge
Develop a brand identity for a new community initiative where there is a risk that it could potentially be met with push-back in a province that heavily promotes animal agriculture.
Solution
Establish a positive brand experience for a scalable annual event that was accessible to veg-curious people to explore, learn, connect, and be inspired to open their hearts to animals who are considered food or fashion products in mainstream culture.
Deliverables
Brand Strategy & Name
Logo & Identity System
Website
Event Program
Sponsor & Vendor Applications
Marketing Collateral
