Socially Conscious Fashion

Studio Intent

Studio Intent is a socially conscious fashion-focused business. Once located in Art Central before moving to Fashion Central in Calgary, Alberta. Studio Intent has since moved to British Columbia and revised their business model to focus on special events and pop-up shops around the country.

Design Challenge

Design a logo, visual identity, store signage, website, and marketing materials with the constraints of using the colour purple and an image of a needle.

Design Strategy

Appeal to a middle-class market who are art and fashion-forward thinkers.

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